The second annual “Month Without Metaphor” (MWM) is set to outstrip its predecessor, organizers of the Park media event said today.

“We were ecstatic about the reception last year and by how many newspapers and magazines were willing to participate,” said Alvin Tinamou on TMD Radio this morning. Tinamou is publisher of The Avian Messenger and one of the event’s organizers.

[pullquote]We are of the opinion that all this metaphorical reporting is obscuring the facts and distracting our readers’ attention from the important issues.—Alvin Tinamou, Month Without Metaphor organizer[/pullquote]”But this year, it’s not only print media, but radio and television stations. I think, by June, we’ll be able to consider the event an unqualified success,” he said.

The idea behind the initiative, Tinamou said, is to “tell it like it really is…no embellishments, no idiotic comparisons, no ridiculous painting of pictures for the reading public. Just the facts. We [participants] are of the opinion that all this metaphorical reporting is obscuring the facts and distracting our readers’ attention from the important issues. What we need is clarity, particularly during challenging times,” he said.

Noburu Akita, Executive Director of the Centre for the Study of Newspaper Activity in The Park (C-SNAP), says he’s “stunned” by the success of MWM.

“Not only the success they’ve achieved in so little time, but the way it’s happened,” he says.

“There are very few cases in which radio and television have been affected by print media in such a way and to see that they [radio and television] are following, rather than leading…that’s amazing.”

The Park’s media-wide “Month Without Metaphor” will run from May 1-31, 2015.