Holstein Fashion, the parent company of Designs by Holstein, has signalled its intent to move into the hibernation market.

In an announcement issued today, company president and CEO Balbina Ko confirmed that the successful fashion house will be expanding its reach in the coming year.

“We are excited to announce the birth of two new Holstein Fashion subsidiaries, ‘Nation and ‘Nator,” the announcement said.

The companies, though created at the same time, are not “identical twins,” according to Ko. And, while the announcement was coy regarding the actual future business activities of the two subsidiaries, retail insiders claim the expansion into the hibernation market has been in the works for some time.

“The hibernation market is a very lucrative one, and for the most part, it’s been underserved,” says Wellington Whistlepig, founder and current president of the Park Association of Shops and Services (PASS).

“I think it fits well with their business model, not to mention their commitment to The Park’s striped and spotted community. It’s taken a few years for Park businesses to realize the market’s potential and, in that sense, HF is a bit of a trail blazer here, but I expect to see more and more of our businesses targeting these consumers in the coming years,” he says.

As it stands, though, The Park’s hibernators will have to make do with our current crop of hibernation outfitters. And that suits them just fine.

“We look forward to meeting their needs,” says Nafari Bongo, Director of Sales for GoUnderground, The Park’s oldest and largest hibernation outfitter.