With just two weeks to go, The Park’s media organizations are gearing up for what some have called the biggest experiment in the history of journalism.[pullquote]I wouldn’t be surprised if it kickstarted interest…Whether the media can hold that interest is the question”. – Noburu Akita, Executive Director of the Centre for the Study of Newspaper Activity in The Park (C-SNAP)[/pullquote]

“All systems are go,” pronounced Alvin Tinamou with pride, at a hastily-organized update at his office yesterday afternoon. The subject was May’s “Month Without Metaphor,” but the Elephant in the room was the state of the industry, itself.

“It’s no secret that the modern era has presented us with a huge challenge,” Tinamou admits, but he backs away from any suggestion that the industry is on its last legs.

In fact, the publisher of The Avian Messenger winces at the term “experiment” to describe the month-long initiative of which he is one of the organizers. Instead, he refers to it as the “Grand Resuscitation,” an ambitious description that some in the profession say it could well turn out to be.

“I wouldn’t be surprised if it kickstarted interest, especially among the newspaper readership,” says Noburu Akita, Executive Director of the Centre for the Study of Newspaper Activity in The Park (C-SNAP). “Whether the media and, particularly, our newspapers, can hold that interest, though, is the question.”

Gertrude C. Owl, Dean of UWT’s Cuthbert School of Journalism and Mammalian Daily senior political correspondent agrees.

“I think it’s a brilliant idea, really, inviting the public to, almost, scrutinize the business…allowing them to feel a part of it, while still keeping the boundaries clear. I’m cautiously optimistic about it, but I think it will take more than one go at this type of thing to be truly effective,” she says.