Original Publication Date: 24 September 2015
Hieronymous Hedgehog is the new face of GoUnderground, The Park’s oldest and largest hibernation outfitter.
The company announced today that it has signed an agreement with The Park’s much-beloved Hedgehog to produce a series of advertisements that will appear in Park newspapers, magazines, and on television. The ads will commence in October and will run until the end of November.
“We are pleased to announce that Hieronymous Hedgehog has agreed to be the spokesAnimal for our company,” today’s official press release said.
In a short radio interview this afternoon, Hieronymous said he was “pleased as punch” to have been invited to do the ads.
“I’ve been a regular customer of GoUnderground for years, as have most members of my family. I trust them to outfit me for the long Winter, and I’m not being paid to say that,” he laughed.
While this may be Hieronymous’s first commercial venture, it will not be his first encounter with fame. The Hedgehog appeared as a character in the famous Park novel, “The Way to Dr. Bourru,” and he is a regular contributor to The Mammalian Daily’s annual live coverage of The Park’s Groundhog Day events.
GoUnderground’s Director of Sales, Nafari Bongo, praised the company’s move, calling it a “perfect fit.”
“We all trust Hieronymous and we believe him when he says something. He’s as honest as any Animal can be. He says what he thinks, even when he doesn’t think,” Bongo said. “I’m confident that he will be good for our company and great for our bottom line.”
